commentary: I think the message is right, but looks more like a top-of-mind campaign than a raise awareness campaign. there's not enough information about what we actually DO. Also it might be a little to slick and not grass-rootsy enough.


The story of developing a marketing plan for SIMBY Agritours, as told by a co-founder and required for completion of Marketing 614, Social Marketing, at the Ross School of Business.
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