this is a bit of an issue 'cause we have several different products, all with different attributes that seem to speak to different people. here's hoping we can find the common ground.
Search (things you can look up): location, time, date, number of tours, potential activities, whether there's food, cost, size of farm, main products available
Experience (things you know after your tour): feeling of milking a goat/eating peas off the vine/driving a horse and buggy/etc; who other participants are and if you liked them, stories that you have to tell, photos of you doing cool things, relationship with farmer, organization of tour, quality/taste of food, quality of any available products.
Credence (intangibles): gaining farmer/rural street cred, being more of a "foodie", feeling like you're part of a larger local food movement, helping your local economy
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