It's 11pm on Monday, and I have spent 25 hours in class in the last 4 days, including an all-weekend Mediation seminar and the first day of Social Marketing. My mind is full of all this communicating about communication, but I hope this blog will help me make sense of it all.
The exciting news is that I have brand new business, and that I get to spend this class developing a marketing plan for it. I'm launching an agritourism company, which will organize trips for families and school groups to visit family farms. We are hoping to provide fun, relaxing tours that are also educational and that help to raise awareness about good food, healthy eating, and supporting local businesses.
The business has been in the back of my mind for over 4 years, and 4 weeks ago I met Lauren Zinn, another longtime Ann Arborite with a similar plan to mine. She was further ahead in the process than I was, but we decided to start working together, and just last Tuesday filed the paperwork for SIMBY Agritours, LLC. SIMBY stands for "Sustainability in My Back Yard", which I see as a better tagline than a title, but we're not married to it, and it might be something that shifts over the course of this marketing experience.
So far our marketing consists of a flyer, and as of yesterday, a website. www.simbyagritours.com. I'm posting it here as a starting point. It was designed by a 13-year-old who is the son of Lauren's Friend for a grand fee of $25. To his credit, no other web designer would have gotten something up the next day, and this is certainly better than anything I could have done.
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That is great that you can use this assignment toward a current project you are working on. I just checked out your website. That 13-year old is pretty talented! The bike/beer trail is very tempting...if I weren't out of town, I'd consider that :) I look forward to seeing your social marketing campaign develop throughout the rest of the semester.
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