One of tonight's many emails to my partner, on marketing. SEO is a field in itself, but it might give us some insight into this whole fundamental entity thing.
hey lauren,
cool - i'm actually going to make a lot of suggestions for the home page... the thing to keep in mind is called "search engine optimization" Basically, thinking about the words that people would search for if they are looking for us, and making sure to use them a lot, first thing, on the homepage.
Some search phrases for us might be:
Michigan Agritourism
Michigan Agritours
Michigan Farm tours
farm tours
sustainable farm tours
local food tour
family farm tour
anything else? I'll think about it a little more - what would people type into google if they're looking for what we offer?
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Other ideas for search engine optimization might be targeting your adventure/bike tour idea. You might be able to attract individuals that weren't necessarily looking for a farm tour at first, but are attracted to other features of your organization. It could be another way to attract members.
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