I'm no graphic designer, but I started fishing through some of my favorite foodie twitter hashtags for logos that stood out to me. I'm looking for something that's recognizable even in the tiny twitter who-is-following-me feed, and something that communicates some of what we do. Just in case I ever get to hire a graphic designer to do this, here are some examples I liked:
Exhibit A: Roedale Institutethis one stuck in my head because of the leaves, which is something I'd been thinking when I wanted to name the company "Homegrown Tours." I like the use of both leaves and roots, and the circle makes it easy to recognize.
Exhibit B: Eating Locallyalso a circle, this time with an agrarian landscape and a windmill. My objection is that it has nothing do do with food, but it does have a nice calming travel-ish look that makes me want to roam through foothills in Montana or somewhere.
Exhibit C: Slow FoodAs one of the most recognizable and most-used logos in our market, slow food's gotta be doing something right. The snail is an obvious message, and the spiral is both visually compelling and ties into the whole closed-system approach. It's widely copied and modified among their chapters (like the SF chapter in the link), which helps them expand their message and the image along with it.
Exhibit D: Earth Eats
the question of including text in your logo is a hard one. On one hand it makes a direct connection to your organization's name, on the other, one nice thing about a logo is the ability to communicate in lieu of or in addition to text. hmm.
Exhibit E: Ag Chatlogo-wise, this one seemed to have it all - the leaves, the circles, and the suggestion of communication and technology. I really like the colors and the simplicity of it as well.
Have you ever considered taking a graphic design class? I took one last semester pass/fail at UM. You can also buy Adobe Illustrator at a very discounted price with your student ID at Computer Showcase. Just a thought, if you are ever interested!
ReplyDeleteCapturing surplus...one of the many marketing terms that needs to be "captured" by social marketing. The surplus is the added value you create with your product/service - the reason why people buy it or support it or whatever. We all value products/services differently, but generally everybody pays the same price. (http://www.investopedia.com/university/economics/economics3.asp) Because we can't charge everybody exactly what they are willing to pay, we have to set the price to maximize something (usually profit). This means that some people are getting "excess" value, those who would have paid more. Our job (whether as marketers or social marketers) is to create as much value as possible (shift the demand curve) and then capture as much of that value as possible in terms of price, donations, social benefit.
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